01.
IMAGE - PRODUCT HIGHLIGHT
It's always good to have new photos highlighting your product or service on rotation. While sticking to brand guidelines, a new perspective or location can speak to different audience segments furthering your reach. Product highlights are also a great way to aid specific campaigns (i.e. summer campaign, but HQ is based in the mountains? No worries, I got you covered).
02.
IMAGE - PRODUCT PLACEMENT
UGC at it's finest features the product without the consumer feeling like they're being sold to. Whether it's being styled in home, on body, or somewhere in between, organically showcasing the product in a way that the consumer can picture themselves using it is king when it comes to marketing.
03.
VIDEO - BEFORE + AFTER
The anticipation kills! People are generally curious and want to stick around for an end result. Whether it's before and after with makeup, home furnishing, a meal, destination, or anything in between, people love results and transition before and after videos are a great way to showcase how your product/service can be a benefit to someone's life.
04.
VIDEO - PRODUCT HIGHLIGHT
Just like a static product highlight, but in video format. Artistically there's a different kind of freedom with video (multiple frames, movement in light, etc), but also with social media moving in the direction of prioritizing video over photo, it's valuable to have varied assets that will work with the businesses goals (reach, effectiveness, engagement, education, etc) in mind and video can be a great way to do that.
05.
VIDEO - PRODUCT PLACEMENT
Is it an ad? Is it her home? Is it a GRWM post? We don't know. And thats the point. UGC at it's finest should highlight the product in a way that doesn't make the viewer/consumer feel like they're being sold to. They want that persons lifestyle, and the product gets them closer to it.
SERVICES
My goal is to cater to whatever marketing initiatives you're supporting, whether that be a specific campaign or evergreen content. Please contact me with what service you'd like to partner on, what initiative it's for, and if you plan to use this on organic social or would like full rights (ability to use on paid channels, email, sms, etc).
Raw Files
15-60 second duration
Single shot or multiple frames
Unedited​
Single Image
Single High Quality Images Unedited/Unfiltered
(unless requested)
Edited Files
15- 60 second duration
Single shot or multiple shots stitched together
Edited
Carousel
3-6 High Quality Images
Unedited/Unfiltered
(unless requested)
Packages
Bundled services + monthly retainers available at a discounted rate upon request
Add Ons
Whitelisting
Pinned Post
Expedited Delivery
Usage Rights
Voice Over
Captions