THIRDLOVE
While working at ThirdLove I established social content guidelines and expectations from ground zero. I worked to turn ThirdLove's social accounts into social first platforms utilizing bespoke, platform specific content (across IG/TT/etc) rather than repurposing whatever content was on hand. A few examples of this are: implementing lofi/relatable content, introducing video to the platforms, creating relatable memes to the target market, continuing quote creation, and creating community building stories daily.
I worked with the Art Directors on the creative team to streamline dynamic content captured on set and stepped in as photographer when needed. I managed and mentored a Junior Social Designer on the social team, created briefs for content creators and influencers, and worked with the Social Media Coordinator to help plan the content strategy/calendars for campaign and category launches as well as daily upkeep.
Service
Social Media Design + Art Direction
Employer
ThirdLove
Year
2021 - 2023
ThirdLove
At a glance
Working full time as ThirdLove's Social Media Art Director, I created (and implemented) reels, shot LoFi at editorial location and studio shoots, helped strategize campaign content, helped with copy, created on daily posts and stories, helped scout location for shoots, had multiple social shoots with the co-founders/CEO and chief creative officer, managed and mentored a junior designer and much more.
